Alright, alright. I'm very excited about this story. We're going to call it the Balloon

Popping Tool Strikes Helium Gold. Welcome to Sidosol School. My name is Chris Gellipho.

In this story, in fact, a graphic designer strikes it big with his Balloon Popping product.

That's what it is. That's what it does, as you're going to hear. It's actually a big problem,

or a big challenge at least, to go around and pop hundreds of balloons after a big convention

or ballroom event or whatever the case may be whenever you need hundreds of balloons.

So talk about solving a need, right? Solving a problem, providing a solution, it sounds

wild, but it really is this classic case of, here is this difficult challenge, here is

a really simple solution, and of course this creative solution happens to be for sale.

Now, I just called it a creative solution, but really it's just as helpful as it is creative.

And in fact, it's probably better to do something helpful than it is to do something creative,

right? Because you can have a helpful boring product that sells well. You can have a creative,

awesome, interesting product that nobody wants. So lots of lessons here. Again, the Balloon

Popping Tool strikes helium gold. I'll bring it to you after this quick message from our sponsor.

Sam Jossi did not intend to work in the Balloon business. You could say he just floated into it.

After training as a graphic designer for his first real job, he was hired by a balloon company.

Now, the thing is, there are a lot of graphic designing jobs in the balloon world.

Fun fact, when Sam got hired, the company already had 22 full-time designers on staff,

and they always had something to do. Side note, you might wonder what company this is,

because I did. I wouldn't look it up. It is the Pioneer Balloon Company. Now, the design department

worked on the balloons themselves. Also, the packaging for the balloons, the cataloging for the

balloons, the images in the balloon magazines, those are a thing, and balloon advertisements.

...