197. How To Get Leads On Demand A Positioning Framework Part 2
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 25 January 2021
⏱️ 28 minutes
🧾️ Download transcript
Summary
Part 2 of discussing the concept of positioning (make sure you listen to the last episode first) gets more specific and we want to provide you examples within our own brand and within the coaches we've worked with. Not only do you need to provide an opportunity switch for your clients but you also need to sell YOU.
Time Stamps:
(1:00) Less Words, More Meaning
(2:00) The Ham Story
(4:12) True Manipulation
(6:06) Sex and Status
(6:42) BRICK Methodology Special Opportunity for You
(12:44) Unique Opportunity Switch
(16:30) What Makes You Different
(17:00) Selling Yourself
(22:14) Ideal Client’s Language
(24:28) Tag Us in Your Stories!
(25:00) IFCA Round 6
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Transcript
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| 0:00.0 | What is up, fam? Welcome back to FSOM. Aaron and I here for part two on positioning, |
| 0:05.6 | how to make your offer unique, how to make you unique, and ultimately how to make you stand out |
| 0:09.7 | in what is a fairly crowded space nowadays, which is online coaching. But the only reason it's |
| 0:15.2 | crowded is because you don't know what we're about to share with you today. Most coaches don't |
| 0:19.0 | know. Yeah. So in the last episode, we talked about who are you talking to and how do you get inside of their heads? So if you happen to |
| 0:25.7 | miss that, go back to the very last episode because this six point framework we're going to share |
| 0:30.2 | with you doesn't really matter if you don't know who you're talking to and you don't know how to |
| 0:34.6 | talk on points that actually relate to them that they give a shit about that they're going to stop the scroll that they're going to watch your life. |
| 0:40.5 | Yeah, exactly. Yeah, go back and listen to that one, guys. It's a 15 minute episode. And let's just |
| 0:44.5 | jump in. So one of the best pieces of marketing advice that I've ever heard. And the more I get into |
| 0:49.8 | marketing and just communication, the more that you can say with less, the more impactful it |
| 0:54.6 | ultimately is. And this phrase has always stuck out to me. I don't know if, Aaron, you feel the same way, |
| 0:58.9 | but it's keep your processes deep and your marketing shallow. Yeah, I love it because the stuff we're |
| 1:05.2 | selling, it's not sexy. It's sustainability, it's habit changes. It's all the deep stuff. It's a lot of emotional regulation. It's helping women with routines. If you talk about that, no one gets excited. Nobody cares. They think they've tried all of that before. Now, what you do need to talk about is some sort of opportunity switch. So we're going to, I think, dive into a few |
| 1:27.6 | examples and what that looks like. The thing is, the paradigm here, the good, good coach, |
| 1:33.1 | the best coaches have the hardest time with this because they are so deep. So realize that if |
| 1:37.8 | you're struggling to get clients, it probably is because you're a really great coach. You |
| 1:43.5 | understand everything that you absolutely need to do. You just don't understand how to marketing and you're a really great coach. You understand everything that you |
| 1:44.6 | absolutely need to do. You just don't understand how to marketing and you don't understand |
| 1:48.0 | human psychology around what gets people to actually take action. Yeah. And, you know, to kind of |
| 1:52.8 | further elaborate on this, I'm going to share the Ham story because I think it's relevant. |
| 1:57.0 | Great, great short story here to kind of prove this point. But as an example, if you are to, |
... |
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