196. Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 29 May 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200 This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who went from making $623 paychecks as a high school teacher to building a million dollar coaching business helping service-based entrepreneurs 10X their client results so they can grow their impact and profit. Research shows that the #1 way qualified leads make decisions is based on word-of-mouth referrals and customer references, yet many service providers are drowning so much in client delivery that they often miss the opportunity to capture and “sprinkle client results like confetti in everything you do,” as Amanda would say. Her case study examines the 3 specific ways she started leveraging and repurposing client results to attract more than $1 million in coaching contracts, with no audience, website, or even social media to begin with. Amanda also explains the difference between informal and formal testimonials and why shifting toward informal testimonials will help you build greater trust with your audience. Keep listening to hear how you can make the most of this underutilized, low-cost marketing strategy. View the transcript for this episode at: https://otter.ai/u/_ng3vvI3UPmcZYGmOg8kDkPXrzU?utm_source=copy_url Thank you to our sponsors: If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed. Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO! Stand out from other coaches without spending $1 on marketing in Amanda Walker's FREE masterclass: www.amanda-walker.com/masterclass Connect with Amanda: www.amanda-walker.com Instagram: @awalkmyway Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot &... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Cubicle to CEO, episode 196. This interview kicks off a three-episode series
0:05.9	centered on growing your revenue through referral and word-of-mouth marketing.
0:10.0	Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a Master Performance Coach,
0:15.8	who went from making $623 paychecks as a high school teacher to building a million dollar coaching business
0:22.6	helping service-based entrepreneurs 10x their client results so they can grow their impact and profit.
0:29.7	Research shows that the number one way qualified leads make decisions is based on word of mouth
0:34.5	referrals and customer references. Yet many service providers are drowning so
0:39.1	much in client delivery that they often miss the opportunity to capture and, quote, sprinkle
0:45.0	client results like confetti and everything you do, as Amanda would say. Her case study examines the
0:50.9	three specific ways she started leveraging and repurposing client results
0:54.8	to attract more than $1 million in coaching contracts with no audience, website, or even social
1:01.3	media to begin with. Amanda also explains the difference between informal and formal
1:06.4	testimonials and why shifting toward informal testimonials will help you build greater trust with your
1:12.2	audience. Keep listening to hear how you can make the most of this underutilized, low-cost marketing
1:18.0	strategy. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a backup plan
1:29.1	and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:35.5	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:40.1	who share one specific strategy that successfully grew their business revenue.
1:45.4	Skip the expensive and time-consuming learning curve of testing everything yourself
1:49.4	by borrowing what actually works from the best and brightest mentors.
1:53.8	You'll also get a front row seat to my founder's journey through transparent income reports
1:58.3	and behind the business solo episodes.
	...

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