If you have a business or a passion project, one of the most critical things that you need to do is have a deep understanding of the people that you serve and the problem that you solve for them.

And as we kick off this podcast series over the next seven weeks to count down to the launch of our signature six-figure school program.

I wanted to bring you inspiration from women who I have personally learned so much from along my

own business journey. And today's guest is definitely one of those. She is an absolute master at

understanding her customer and how to serve them.

And we've had her on the podcast before. She is one of my favorite guests, Sage Aubrey.

She's a handbag designer and accessories designer based right here in Arizona who has literally

disrupted the fashion industry by taking the exact opposite approach that most

other luxury brands take.

After spending a few years in fashion, she noticed a disturbing trend in the way companies

were marketing to women and she has made it her mission to take a more personal route with her own iconic brand,

one that promotes the power of female connection.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and and the founder of Powerhouse Women, and together

we'll unlock the confidence and clarity you are looking for to help you get out of your own way

and into action around your next big idea. I am so grateful you're hanging out with us today on the podcast.

I realized something about my guest today.

So she was actually my first ever guest when we launched the podcast.

We had her back for episode 100. And Sage,

you will not believe this, but we're almost at episode 200. This is going to be episode like just shy

of 200. Can you even believe that? Girlfriend, you have got perseverance and stamina like nobody.

I think that's all I have to say because that's amazing.

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