This week, my top group of coaching students at the Photography Business Institute wrapped up a

framework we lovingly call Plannuary. I believe so much in this framework and how it separates

photographers who succeed versus photographers who struggle that we spend well over nine hours in January working through this framework together.

Today, I'm going to walk you through the same framework that these hugely successful photographers

use so you can make sure you're looking at the right things when you plan your year out

for your portrait photography business.

Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three

babies to be named one of America's most profitable photographers without working my kids' lives

away. Now I'm the founder of the Photography Business Institute where we provide guided support from

start to finish, whether you're a beginner photographer dipping your toes in or a more

advanced photographer with big income goals. Each week on this podcast, I'll show you how to

find and serve photography clients in a world where we can keep it free thanks to everyone

having a digital camera in their pocket. Take the first step to adding more joy and profit to your

life by downloading your free photography business tools at photography business institute.com.

I love this saying, failing to plan is planning to fail.

Think about it. How can you expect to get somewhere if you don't make a plan? That's more of a

wandering strategy and while it may get you through life, it just doesn't work in business.

You don't stumble upon a successful business.

If you're overwhelmed with what to do next or stuck,

it's probably because you're failing to plan.

So each year, we kick off the year with my peak performance students

who are working toward

...