ever feel like sometimes it's just easier to focus on making little improvements in our lives

and businesses because that's all we have the mental capacity to do. But before long,

those little things go by the wayside because we're out of time exhausted. It can't figure out

how we could possibly do more to meet our goals.

Today I want to share a book recommendation that might even be counterintuitive to what you've been doing.

But this is one you're actually going to want to read right now, I think.

If you want to grow your business easier, stick with me because 10x might

actually be easier than 2x. Hey there, my name's Sarah Petty and I went from a stressed out,

overworked mama with three babies to be named one of America's most profitable photographers

without working my kids' lives away.

Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish,

whether you're a beginner photographer dipping your toes in or a more advanced photographer with big income goals.

Each week on this podcast, I'll show you how to find and serve photography clients

in a world where we can keep it free thanks to everyone having a digital camera in their pocket.

Take the first step to adding more joy and profit to your life by downloading your free photography

business tools at photography business institute.com. After being in business 25 years, I have tried

many, many, many, many different ways to get more done, whether it's growing my business faster or bigger or finding a way to get there

easier and working less, maybe even for the same amount of money. Now, you may not know this about me,

but I love to sleep. I am not the person who pulled all-nighters in college to nail a final,

ever. Had I done that, I literally would have

shown up to take the test, stared at the words that were sitting there on the paper and probably

laid my head down very much succumbing to the need to sleep and probably would have just

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