Do not panic at launch. It is something you need to be aware of. You need to be able to stomach this early challenge, I guess, that you're going to face with launching your product.

Because if you're not prepared mentally for this, then you might overreact and do drastic things and turn off ads and, you know, shut down your business when it could

have been a thriving, potentially multi-million dollar brand for you.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

Don't panic at launch when your ACOS is high. In this episode, I'm going to show you guys our launch of our new product line, our dog leash.

And I'm going to share with you guys real numbers and data from our advertising campaigns

in our first week of launch.

Now, I do record podcast episodes in advance.

So this is going to come from back in September when we did launch our leash on Amazon.

But the point that I want to make for you guys in this podcast episode is do not

panic at launch. This is something that I'm seeing more and more with students, with podcast

listeners, with followers on social media when they're telling me that they've launched their

product on Amazon and they're freaking out because they go and check their Amazon pay-per-click advertising campaigns

and their A-cost is through the roof. So they, you know, panic, they turn off their ads and

then sales, you know, just go to zero and then they start to question why they're doing this,

why they're selling the product they're selling, and then a couple weeks later, it just

all goes to crap. Now, it does not happen like that for most people, but it is something. It is

something you need to be aware of. You need to be able to stomach this early challenge, I guess,

that you're going to face with launching your product, because if you're not prepared mentally for this, then you might overreact and do drastic things and turn off ads and,

and, you know, shut down your business when it could have been a thriving, potentially,

multi-million dollar brand for you, but you just weren't able mentally to push through that

launch phase. So again, let's jump in and I'm going to share with you guys some numbers from the

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