194. From $0-$50 Million in 20 Months - The Formula For Scaling A Fitness Business + How To Lead A Team With Empathy, Culture & Core Values with Leila Hormozi
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 14 January 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
Ready to believe in possibilities and yourself again?
Leila Hormozi is an American entrepreneur, investor, speaker, and consultant. She is the Co-CEO of Gym Launch, Prestige Labs, and ALAN. Leila met Alex in 2016 when both were head down working to build their own businesses. They quickly realized they were not just great partners in their personal lives, but also in business. Leila made the pivotal decision to join Alex in his endeavor, and she never looked back.
Leila has become known for her skills in leadership and management and is frequently called upon by other business owners for her wisdom. Leila and Alex now own three 8 figure businesses in 5 years.
Today, we dive into everything from her start to how they created their core values to hiring and firing and everything in between.
Time Stamps:
(0:00) Leila Intro
(2:37) Combining Impact with Vision
(4:40) Gym Launch
(11:26) How to Make a Ton of Money Fast
(14:09) Giving Away All the Secrets
(15:59) Working with Spouse
(19:00) KPI’s in Relationships
(21:10) Why Core Values Are So Important
(25:30) Do the Boring Work
(28:00) The Role of Empathy
(32:56) First Hires
(39:50) Driving Factors
(44:23) Vision Now
(50:09) Rapid Fire Questions
(53:12) Gym Launch Book
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, Full State of Wine podcast? |
| 0:01.8 | Really excited to be back here today with a very special guest. |
| 0:04.9 | So today on the podcast, we have Layla Hormozi, and it's pronounced Lela, correct? |
| 0:09.4 | Yes. |
| 0:10.1 | Cool. |
| 0:10.5 | It doesn't look like it's spelled that way, exactly. |
| 0:13.0 | Well, sorry for the mispronization. |
| 0:15.1 | That's one of the reasons I said it. |
| 0:16.8 | We have Laila Hormosey. So Layla is an entrepreneur, an investor, a speaker, a consultant. |
| 0:21.6 | She's the co-CEO of Jim Launch, Perceive Labs, and Allen, which I'm excited to get into because |
| 0:27.0 | Jordan and I talk about you guys to our friends, like they should already know who you are. |
| 0:31.3 | We've brought you up on the podcast several times. So we're excited to really dive in for those |
| 0:35.0 | who don't know Layla and Alex. So Layla and Alex met in 2016. |
| 0:40.0 | They were both when both were head down working on to build their own business. |
| 0:43.7 | They quickly realized that not only are their great partners in their personal lives, but |
| 0:46.8 | also in business. |
| 0:48.4 | And Layla made the pivotal decision to join Alex in his endeavor and she never looked back. |
| 0:52.2 | So Layla has become known for her skills and leadership, management management and is frequently called upon by other business owners for her wisdom. |
| 0:57.9 | They now own three eight figure businesses in just five years, which I'm really excited to dive |
| 1:03.1 | into today. The scaling, the leadership, the mindset that's required to do something like that. |
| 1:08.6 | So gym launch, if you're not familiar, has helped thousands of gym |
| 1:11.3 | owners grow their business. They've created dozens of seven figure gyms and they're just crushing it. |
... |
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