193. How to Make More Money in Your Fitness Business Through Copywriting
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 11 January 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
If we've talked about the importance of copywriting once on this podcast, we've talked about it 100 times. It's that important and we spend an entire WEEK on it within IFCA. Today's episode is a different perspective on it as I (Erin) break down a few captions that were sent to me and have permission to lovingly destroy in hopes to make you a better copywriter and to make you more money.
Time Stamps:
(0:30) The Burden of Knowledge
(2:45) Shoot Me Over Your Captions
(3:28) The 5 Motivators
(5:35) First Example
(12:26) Post that Absolutely Crushed
(20:30) 6 Levels of Market Sophistication
(23:15) Scarcity Works
(24:28) Official Enrollment for IFCA 6.0
(31:30) Last Example
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is up? Aaron here today. Welcome back to Flob State of Mine. And I'm really, really excited to talk to you today about |
| 0:08.0 | copywriting. And I, before I, honestly, until a few years ago, a couple years ago probably, I didn't even know what the hell |
| 0:14.6 | copywriting was. I was doing it, but I had no idea what it was. And here's why you should care about |
| 0:20.5 | copywriting, |
| 0:21.2 | because we, at least within our company, within IFCA, |
| 0:25.8 | we run into so many coaches who come up |
| 0:28.6 | from the scientific world and the evidence-based crowd, |
| 0:32.2 | and they start becoming very, very frustrated |
| 0:35.4 | because they have so much knowledge, |
| 0:37.4 | yet there are all these people with |
| 0:38.8 | less knowledge who are making more money than them, the fit chicks on Instagram and the people |
| 0:43.7 | who are a little bit better at marketing than them. So copywriting is going to be impactful and |
| 0:49.8 | leverable no matter what's going on in the world. And it doesn't matter how much you know if you can't |
| 0:55.9 | capture your potential client's attention, right? You could be the best fucking trainer or nutritionist |
| 1:01.2 | in the world. You could change so many lives. But if you don't know how to actually convey that, |
| 1:06.6 | it doesn't matter. Nobody knows. You never get to use your skills. So you should care about |
| 1:11.2 | copywriting. You should care about getting better at getting your message out there through the |
| 1:16.0 | written and spoken word. So one thing I always like to say is, you know, the number one thing |
| 1:21.3 | you can do to build a business is be really great at your job. But the number two thing is |
| 1:25.8 | copywriting. And as I'm saying that, I almost want to switch |
| 1:29.0 | them around. It really doesn't even matter how good you are if people don't know about you. |
| 1:33.3 | So let's talk today about copywriting. And I really, I think one of the easiest ways to teach |
... |
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