194: Business Results by Doing Our Greenest, with Christina Kull Martens

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 25 May 2015

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Christina Kull Martens
Author, Bring Your D.O.G. to Work: A (Green) Person’s Best Friend*

Christina also appeared on episode 96: How To Get Buy-In For A New Initiative

D.O.G. = doing our greenest!

We don’t tend to have as much ownership in the workplace as we do at home on sustainability and waste reduction.

“If you’re not measuring it, it doesn’t get done.” -Christina Kull Martens

Change your conversation to what the other party would find of value. The business case is what will get movement from senior leaders.

“Try honestly to see things from the other person’s point of view.” -Dale Carnegie

Greenwashing is when you’re telling people that the organization is green (or has taken one green action) without really making it a sustainable project.

Get employee buy-in on green programs first before you start marketing to others.

Pick one thing you can get traction on first and do that well, before you try to do other projects.

Here are some of the obvious actions that leaders can take:

Office supply sharing for surplus supplies
Implement pledges for taking green actions
Read the book
Avoid motivating through fear, since that’s not sustainable — fun is sustainable!

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Transcript

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0:00.0	Many if not most of us think about the important utilization of resources and not creating waste in our homes
0:08.1	But when we get to the business and organizational world we often forget today how to affect business
0:15.7	results by doing our greenest. This is coaching for leaders episode 194.
0:21.5	Produced by Innovate Learning, Maximizing Human Potential.
0:27.0	Greetings to you from Orange County, California. This is coaching for leaders and I'm your host, Dave Stahoviac.
0:38.0	This is a weekly show to help leaders improve their communication, strategy, coaching, productivity, and personal mastery.
0:46.9	And I'm so glad that you tuned in today because today a topic that is of one that is of critical importance for all of us and I would add responsibility for all of us to tackle in the workplace and in our businesses and organizations and that is to be more green
1:05.8	and I don't just mean green as far as environmentally but also to be
1:10.8	responsible and not wasteful and to be thinking about the larger environment that
1:16.9	we are all a part of.
1:19.1	And I am really thrilled to welcome someone back to the show who has been a real leader in this
1:26.1	effort and actually appeared on the show previously.
1:30.5	Christina Call Martins was originally on episode 96.
1:34.0	For those of you have been longtime listeners,
1:35.9	you'll remember we had a conversation about how to get
1:38.7	buy in for a new initiative.
1:40.4	And we used the example of an initiative that Christina had helped head up at one of the local
1:47.5	organizations here on bringing a green initiative into the workplace.
1:52.2	But today I've asked her to come back to speak
1:55.2	about her new book, which is called Bring Your Dog to Work, a green person's best friend.
2:02.0	And she is the recipient of the 2012 Los Angeles
2:06.2	County Chairman's Award for Green Leadership making her one of the
	...

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