Start an email list. Somebody once gave this advice to me and oh my goodness. I am so grateful

that I took action on it because it changed everything in my business. Let's dive into it and let's

talk about building an email list. I think it was back in 2011 someone told me that I needed

to build an email list.

I started the Female Entrepreneur Association in the February.

By the September, October, I began to send a weekly newsletter email.

It's one thing to have a following on social media.

However, you don't own your social media audience.

You own your email list.

And there's another level of intimacy to an email list because

on an email list somebody's actually said, actually yeah, you know what? I'm going to give you

my name and my email address, my personal email address, and I'm going to allow you to send

emails. Like there's another level to the relationship when somebody gives you that permission.

So it's really, really powerful. You get to communicate

with them more in a one-on-one type way. All I did was create this opt-in box and I said to

people opt in to become part of the FAA project, bringing women together from around the world,

something like that. I originally started by sending emails with like stories in or inspirational quotes.

I would put in like a tip of the week or a woman of the week and I just thought to myself,

okay, who are these women who are subscribing and how can I send them an email that's going to be

really valuable and it's going to make them be like, oh, I loved that email. I definitely want to see more of her stuff. How can you send emails to your

audience that's going to make them fall a little bit more in love with you and feel more connected

with you? Because that's the aim of this. We want to create content to build relationships with

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