194: How To Quickly Build Visibility For Your Business
She Means Business Show
Carrie Green
4.9 • 628 Ratings
🗓️ 24 January 2023
⏱️ 5 minutes
🧾️ Download transcript
Summary
No matter what stage of business you’re at, there’s one thing you need to always focus on as a business owner, and that’s creating visibility and getting new people to discover your business.
But how do you create visibility without spending hours and hours each day posting on social media??
This week I’m sharing the simple strategy I’ve used to get more exposure, make more sales and consistently grow my business over the years. Tune in to find out what it is and how you can use it to skyrocket your visibility fast!
Take our free quiz: https://femaleentrepreneurassociation.com/quiz
Transcript
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| 0:00.0 | One of the most impactful things that has helped me to grow my business has been, drum roll, |
| 0:06.0 | using paid ads. I would not be where I am today if I hadn't taken a leap and used paid advertising, |
| 0:12.3 | like Facebook ads, Instagram ads, etc. When I got started using ads, I actually had nothing to sell, |
| 0:17.2 | and I got started spending like a couple of dollars a day really small amounts. |
| 0:21.9 | In doing that it really helped me to create more awareness and visibility around me and what I was doing. |
| 0:27.6 | It's honestly been such a game changer. |
| 0:30.1 | I want to share with you what I did and a strategy for what you can do to leverage ads |
| 0:34.0 | to get your business and yourself seen by literally millions of people. |
| 0:42.3 | I actually got into paid advertising back in 2005. |
| 0:46.3 | So in my first business I was talking about at the beginning of this series, it was a phone-unlocking business. |
| 0:51.3 | I knew I needed to figure out how to create a website, so I figured that out. It was terrible. And then I was like, well, how do I get people to this website to buy a |
| 0:57.6 | phone unlock code from me? And that's when I discovered Google AdWords. And in doing that and |
| 1:02.0 | playing around with that, that is how I began to grow my business. People started to buy phone |
| 1:07.5 | unlock codes for me because they saw my ad and that business largely was grown |
| 1:11.6 | off of using paid ads from day one with a credit card and a small spending limit every day. |
| 1:16.6 | So when I started the Female Entrepreneur Association, I knew the power of advertising, but I did not have any products to sell. |
| 1:23.6 | I kept a journal like everything when I got started. So it was the 20th of December 2011. |
| 1:30.1 | I literally set up my first ad. I said I also set up Facebook adverts tonight. I think I'm going |
| 1:35.2 | to create a Facebook landing page where people can like it and then submit their story. |
| 1:39.4 | The next day I wrote the Facebook advertising has been really successful. I've had about 151 clicks and |
| 1:45.5 | 121 likes and about eight new registrants on my site and about five new stories. It cost me |
| 1:51.9 | £29. It was really cool to see that I was starting to build momentum and starting to grow my |
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