192: 5 Steps to Digital Branding
The Cardone Zone
Grant Cardone
4.8 • 4.1K Ratings
🗓️ 13 November 2015
⏱️ 42 minutes
🧾️ Download transcript
Summary
Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive… and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually.
Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more.
Grant begins the show sharing the following facts about digital media according to eMarketer:
• Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults.
• The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television.
• Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
• The most significant growth area is on mobile.
• Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in
Grant then explains that if you are a company advertising, trying to gain attention, you have to analyze what people are watching, where they are watching and how you reach them. Where do you spend your money and when you do what do you spend it on? He offers the steps and thinking that he uses to best utilize digital media.
To advertising on Whatever It Takes Network. click here: http://witnation.com/brandyourself/
Grant's Digital Mix:
1) Write an article or blog on a chosen topic related to your industry.
2) Create a video discussing that topic for YouTube or Vimeo.
3) Host a Podcast or Radio/Web Stream discussing the topic.
4) Create a custom content e-mail and blast it to your network.
5) Repurpose & Repeat
Everything we do here is to be multi-purposed.
Rules of the Game:
1) Attention is the name of the game.
2) Obscurity cost money.
3) Be everywhere!
4) Drive interest and respond!
Transcript
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| 0:00.0 | I never take a seat stand up like Richard Pryor |
| 0:03.4 | All this try to reach everything they desire |
| 0:06.0 | I just try to reach that to him |
| 0:11.4 | Each one of us can build wealth |
| 0:13.1 | Replace scarcity with abundance |
| 0:15.0 | Replace average with greatness |
| 0:17.0 | Replace uncertainty with conviction |
| 0:19.2 | Success is there for the taking |
| 0:22.0 | Small business owners, entrepreneurs, startups and the ambitious |
| 0:26.1 | Grant Cordown tells you what you have to do |
| 0:28.5 | To prosper in this new economy |
| 0:30.5 | He'll inform you in everything business, finance and career related |
| 0:34.5 | Get ready, find the knowledge for your success |
| 0:38.5 | It's all here, right now, in the Cordown Zone |
| 0:58.5 | Hey, welcome to the Cordown Zone |
| 1:02.5 | Every Tuesday Grant Cordown, that's who I am, comes to you |
| 1:08.5 | To share with you ideas about how you can make your business and your career and your |
| 1:28.2 | finances to get them all straight, get them right, get them hammering |
| 1:32.2 | This is the Cordown Zone, folks, if you've made it here, welcome, great to have you |
| 1:38.2 | I'm glad to see you, here you, talk to you, comment with you |
| 1:42.2 | Today we're going to be talking about digital, how to create your digital footprint on the universe |
| 1:48.2 | I want you to call in and I want to customize a plan for you |
... |
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