One thing I think every owner can learn from any sport in college is that when a college coach is recruiting top talent, they know at best that player's going to be there for maybe five years.

More likely if they're really good, they're gone in three.

What if as employers we started thinking that way?

That's Joey Coleman, client experience expert and New York Times best-selling author.

What if his employers we started to say, if we get the best talent, we're not going to be able to

keep them for 20 years. However, we're going to establish such a great relationship with them that as

alumni, we're going to be able to invite them back to recruit the next generation.

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight figures in

revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing private

companies in America. Our approach has been to take everything we've learned about generating

massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs. In each episode of this podcast,

I sit down with innovative market leaders from the legal industry and beyond to learn from those

who thrive in the face of adversity, challenge the status quo, and define what it means to be a true

game changer. I sat down with Joey Coleman to discuss why effective onboarding goes beyond policies and paperwork,

why prioritizing meaningful connections in all interactions is key to building successful relationships,

and we discussed insights from his latest book, How to Never Lose an Employee Again,

this simple path to remarkable retention.

It doesn't have to be about the money. It can be

something as simple as a small token of appreciation, a certificate, a handwritten thank you note,

a voicemail, a video. Any little thing that you can do that says, hey, I see you, I hear you,

I value you, and I appreciate you is going to go a long way towards taking a general employee and turning them into a long-term adopter.

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