Hey everyone, it's Kula from three more questions. And before we get started with today's interview,

I want to remind you to pick up your copy of David's brand new book, How Leaders Learn. It's been so

fun seeing all the great reviews that have come in. I want to read you one from Indra Nui. She's

the former CEO of PepsiCo. She and David worked together for a number of years. Indra has read the book and here's

what she says about it. Beautifully written. Easy to understand the examples he cites and the lessons.

In a typical David Novak, fulksie style, the book is fun to read. You'll feel you are in those pages.

Get a copy and sit back with it. You are going to love the book.

Indra Nui loves the book. There are hundreds of others who have already gotten their copy and are

loving the book as well. So if you haven't yet, order your copy of How Leaders Learn today,

and I promise you're going to love it.

Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best

leaders in the world. I break down the key learning so that by the end of the episode,

you'll have something simple you can apply as you develop into a better leader. That's what this

podcast is all about. If social media has ever felt a little mystifying to you, then you hit

play on the right episode today because I'm sitting down with Irina Novoselski, the CEO of the

social media management platform Hootsweet. She's got a lot of practical tips for you

today on how you can improve your social media strategy and actually start to dial in the return it

gives you. But that's just the beginning. When you hear Irene's story, which starts in the Ukraine,

you'll see how you can transform your career by making bold

connections. Her ability to boldly defy conventions while also building relationships is a powerful

combination, and it's a mentality every leader needs to develop. So let's dive in. Here's my

conversation with my good friend and soon to be yours,

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