1904: This Is the Formula Behind Every Big Idea That Succeeds

So Money with Farnoosh Torabi

Farnoosh Torabi

Business, Entrepreneurship

4.7 • 2K Ratings

🗓️ 12 November 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it really take to launch a big idea? One that can change your career, business, or even the world? Is being a visionary enough, or is there a hidden formula for success? Guest Jen Kem says it's all about building the right "unicorn team." But here’s the twist: even if you’re a solopreneur or running a small business—like me—this book is still for you. Jen’s framework isn’t about having a massive team; it’s about understanding the roles and energies you bring to your work and how to fill in the gaps to achieve success faster and with less burnout.

Jen is a brand strategist, entrepreneur, and author of Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success. With a career working on iconic initiatives for companies like Microsoft, Coca-Cola, and Oracle, she’s now revealing how big ideas succeed—not just through visionaries, but through the right mix of leaders who execute and get results.

We'll learn how to identify your own leadership type, how even a solo effort can become a "team" by leveraging the right resources, and hear the inspiring story of how a small team at Moderna outpaced industry giants to lead the charge on a life-saving vaccine.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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Transcript

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0:00.0	The Secret to Launching Big Ideas Faster and Better.
0:05.3	You're listening to So Money with award-winning Money Guru Farnoosh Torabi.
0:10.2	Each day, get a 30-minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnoose yourself.
0:19.5	Looking for ways to save on gas or double your double coupons?
0:23.3	Sorry.
0:24.2	You're in the wrong place.
0:25.6	Seeking profound ways to live a richer, happier life.
0:28.8	Welcome to So Money.
0:31.8	A lot of people think that it's just about vision or it's just about execution.
0:36.9	And we also put visionaries
0:39.2	on pedestals, which actually is a big problem because visionaries don't actually do much
0:46.1	except vision, which is critical. Yes, we need their ideas. We need those ideas to move the world
0:53.5	forward. But in terms of actually activating
0:55.9	them and making it happen, it's the strategizing and mobilizing energy that actually makes the thing
1:01.1	happen. And you have to learn as a leader how to enroll those people into your ideas if you're
1:06.4	a visionary. Welcome to So Money, everybody. I'm Farnoosh Tarabi. Here's the question. What does it really
1:12.0	take to launch a big idea? One that can change your career. It can transform your business or even
1:17.9	the world. Is being a visionary enough? Or is there a hidden formula to make things happen? Our guest
1:25.5	today, Jen Kem, says it's all about building the right unicorn team.
1:30.9	Jen is a brand strategist, entrepreneur, and author of Unicorn Team, the nine leadership types
1:36.6	you need to launch your big ideas with speed and success.
1:40.8	Jen's spent her career working on iconic initiatives for companies like Microsoft,
	...

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