This Chef, co-author of the Four Aes of Marketing,

Creating Value for Customers, Company and Society,

and you are listening to the Marketing book podcast. Welcome to the marketing book podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Birdette.

Hello, thanks for joining me on the marketing book podcast, which is named by

LinkedIn as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in the quickly changing field of modern marketing and sales.

Don't worry about taking notes,

you can find links to everything linkable

in this episode's show notes

at marketingbook podcast.com.

And since you're a listener to the marketing book podcast,

if I can recommend a specific marketing or sales book

or some other helpful resource that I know of

for whatever situation you find yourself in,

just connect with me on LinkedIn

where we can chat, and I'll try to

point you in the right direction. Also I'd like to thank our sponsor Blinkist.

Blinkist is an app that takes the key insights from the best non-fiction books and distills them into a format that you can read

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