19 Of Human Behaviour's Weirdest Quirks - Rory Sutherland - #587

Modern Wisdom

Chris Williamson

Health & Fitness, Society & Culture

4.6 • 5.9K Ratings

🗓️ 9 February 2023

⏱️ 112 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights. Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more... Sponsors: Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied) Go to my sponsor https://betterhelp.com/modernwisdom for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Timestamps: (00:00) Intro (00:26) Rory’s Thoughts on Liquid Death & Reverse Branding (05:04) Advancing the Ways We Watch Television (16:10) Churchill’s Ministry of Ungentlemanly Warfare (20:20) Why Isn’t VR More Popular? (27:29) A New, Supersonic Jet to Replace the Concorde (35:43) ChatGPT’s Impact on Advertising (50:26) Rory’s New Purchases (1:01:01) The Current State of the Vaping Conversation (1:07:58) How to Increase Your Chances of Getting Lucky in Life (1:14:15) People No Longer Use Nuance (1:24:40) Why We Need to Stop Mono-Thinking (1:35:35) Typos that Turned Out to Be Successful (or Welsh) Extra Stuff: Buy Alchemy - https://amzn.to/3DyaBfo Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello friends, welcome back to the show. My guest today is Rory Sutherland,
0:04.8	he's one of the world's leading consumer behaviour experts, the vice chairman of
0:08.4	Olga the advertising, and an author. Humans are an odd animal, our behaviour sometimes
0:14.7	makes very little sense, but when we exchange our money for products, it can make even less sense.
0:20.1	Thankfully, Rory has spent decades studying some of the most fascinating parts of consumer psychology,
0:25.8	and today he gives us some insights. Expect to learn why having a Japanese toilet might change
0:31.2	your life, why I've become addicted to first class airline cabin reviews on YouTube,
0:36.2	how chat GPT will impact the marketing world, how to increase your look in life, whether vaping
0:41.5	should be banned, why VR hasn't taken off, if I'm buying a McDonald's grease-proof gaming chair,
0:47.6	and much more. This man is a force of nature. If you are yet to listen to Rory, this will be
0:55.4	his fourth time on the show, and he literally gets better every single time. He's everything
1:00.8	that is fantastic about Britain, and he makes me incredibly proud to be from that country.
1:06.8	You're going to adore this one. There's so many hilarious, funny and novel insights around the
1:13.2	way that human behaviour and our interaction with the market. Enjoy. Also, don't forget that if
1:19.2	you are listening, you might not be subscribed, and that means you're going to miss episodes
1:22.4	when they go up. So please press the subscribe button. It does support the show. It helps me get
1:26.7	bigger and better guests, and it makes me very happy. I thank you. In other news, this episode is
1:34.0	brought to you by Woop. Woop is the best personal fitness tracker that I have ever found. It monitors
1:40.0	your body 24-7 via non-invasive wearable and provides you with feedback on your lifestyle,
1:45.3	sleep and training. It has a proven ability to drive positive behavioural change through gentle
1:50.7	nudges in the Woop mobile app, urging you to sleep more or take on more strain. Woop members
1:55.1	dramatically improve their habits and therefore their health. Everything that you do from the walks
	...

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