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Bourbon Pursuit

189 - Turkey Tell All with Master Distiller Eddie Russell of Wild Turkey

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 21 February 2019

⏱️ 62 minutes

🧾️ Download transcript

Summary

Eddie Russell from Wild Turkey needs no introduction. He’s one of the most honest Master Distillers in the industry and tells it like it is. This episode digs into the nuances of the Wild Turkey line up to see if we can figure out what could change. The biggest answer we all want to know is when will there be a barrel proof Russell’s Reserve? Tune in to find out. Show Notes: The week’s Above the Char with Fred Minnick talks about value whiskey. How often are you going to Jimmy with questions? Do you feel like you have the job down? When you retire do you think you will hang around the distillery like Jimmy? Do you feel like you have to work at the distillery? Since you travel so much, what airline are you loyal to? When you travel, do you wear Wild Turkey gear? Are there any travel destinations that have stood out to you? Do you get to have any fun when you travel? Are there any plans for changing barrel proof entry? How can you not get 101 proof out of bourbon that goes in a 110? What is the thought process behind where in the rickhouse you place the barrels to age? Is 108 your target for Rare Breed? How many barrels are being dumped into Rare Breed? Talk about the warehouses. Do you see a difference in the whiskey coming out of the brick warehouses? How often do you get the chance to take a gamble? Do you see 81 still being prevalent in the market place? How many more derivatives do you think you can do? Are you wanting to bring in another recipe? Will we ever see a barrel strength Russell's Reserve? Do you enjoy picking barrels with consumers? Talk about the proof difference between Wild Turkey Kentucky Spirit and Russell's Reserve. Tell us about the partnership with Matthew McConaughey. Is it a goal to bring back the 8-year-old age statement? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

It tickles me because, like, Campari comes along and they, well, you need media training,

0:06.1

and you need this.

0:07.0

And it's like, okay, I've been doing this forever.

0:10.3

I go to media train and they're like, he don't need this.

0:29.9

This is episode 189 of Bourbon Pursuit, and we're talking to Eddie Russell of Wild Turkey.

0:34.0

But before we do that, we actually have just a tiny bit of news.

0:35.5

It's actually kind of uncanny about it.

0:36.9

But a few things to hit on.

0:38.0

Balcones out of Texas has released their first ever year-round straight bourbon whiskey. It's a Texas

0:43.7

pot-stilled bourbon. That may be someone weird coming from Bourbon Pursuit. However, we've had it.

0:48.8

It's actually really good. And this guy should be available starting March 2nd.

0:53.5

Ryan and I went live this week to taste test some Kings County bourbon on Facebook and

0:58.5

Instagram live. If you didn't catch it, that means you need to follow us, maybe just a little

1:04.0

bit closer. Well, maybe not, but we didn't really advertise it, so it really wasn't surprised,

1:09.6

but however, this one is not a surprise.

1:12.6

So mark your calendars for March 1st at 4 p.m. Eastern, I want to see you all at Down 1 Bourbon

1:19.1

Bar in Louisville, Kentucky. We're going to be doing our first ever live stream of the podcast,

1:25.0

and you can be there to watch it in person. We're going to be joined by

1:28.2

Chris Morris and Elizabeth McCall of Brown Foreman, so please come and ask all the questions

1:34.2

that you want. And if you're not local, that's fine. Be a remote viewer. It's going to be streaming

1:39.8

on all of our major platforms and we want you to comment and be a part of the show.

1:45.4

Now this episode has Eddie Russell and really it doesn't need any more explanation than that.

...

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