Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now, here is your host.

This is Henry Lopez.

Welcome to this episode of the how of business.

My guest today is Cheryl

Lightshoe. Cheryl, welcome to the show. It's great to be here, Henry. I can't wait for a conversation.

Thank you. I'm excited to have you with us. Cheryl is a mentor, a guide, and an influencer. And many of

Cheryl's clients describe her as the Yoda for small-owned,

excuse me, small women-owned businesses and solopreneurs.

I got myself all tangled with those words there.

She's also a speaker, a podcaster, and the author of five different books.

Cheryl has had the pleasure of owning a successful

and sustainable small business for over 25 years.

She has stumbled, regrouped, learned, succeeded, and failed, but she's remained committed

to being an entrepreneur.

Cheryl has also coached other women-owned small businesses to enjoy the opportunities of being an entrepreneur. Cheryl has also coached other women-owned small businesses

to enjoy the opportunities of being an entrepreneur.

Her mission is to help women-owned small businesses

to start, build, and grow their own successful enterprise.

Her latest book is Straight Talk for Smart Business Women, Critical Tools to Build and Grow Your Business.

Cheryl lives in the Minneapolis-St. Paul area.

And so in today's episode, we're going to chat with Cheryl about her entrepreneurial journey, how she got to where she is today.

...