189: How To Get Featured In The Media (even if you're just starting out)

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

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4.9 • 664 Ratings

🗓️ 16 October 2020

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I’m joined by Shelli Varela, and we’re going to unpack how you can get featured in the media by using this very simple structure.

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Transcript

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0:00.0	Well, Bemin, you are in for a treat today because let me ask you this. Have you ever wanted to be featured in the media? Have you ever wanted an influencer to be able to have you on their podcast or YouTube channel? Well, if the answer to that is yes, you are in for a treat because my guest today, Shelley Varela, has done those very things multiple times, and she's going to outline how you can do it too.
0:26.2	Let's go.
0:28.9	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:35.1	My name is Stu McLaren, and each week we'll take a behind the scenes look into the real
0:39.0	world marketing tactics and strategies for getting what you have in front of a lot more people.
0:44.7	Thanks for spending some time with me today.
0:46.4	Now let's get started.
0:50.4	Hey, my friends, I am super excited about this episode because in it, you're going to hear from one of my dear friends, Shelly Varela.
0:58.6	Shelly, if you don't know, is the host of our other podcast, which is, it's a tribe thing where every single week we feature people from our community on that show.
1:10.1	But the reason I asked Shelly if she would be willing to host that was because she has
1:15.7	done a phenomenal job in her own business and her own podcast being able to not only attract
1:23.7	amazing guests to be on her show, but also for herself to be featured in a wide variety
1:32.3	of different media as well. We're talking being invited to speak on a TED stage, being featured in Forbes,
1:38.2	an entrepreneur, being featured in local media and national media. And she's done it by leveraging her story. And each story that
1:48.0	she leverages may be different based on who she's wanting to attract. So I asked her if she'd be
1:54.7	willing to come and share some of those strategies that she uses to get featured in the media with you.
2:02.9	So my friends buckle up because she's amazing.
2:06.4	What she does absolutely works,
2:08.8	and she's gonna outline for you in this episode,
2:11.9	three key strategies for not only attracting
2:15.9	the right type of media,
2:17.0	getting featured in that media, too.
	...

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