In this episode, I'm going to detail how we had thousands and thousands of people join us for a live

virtual event with hundreds of thousands of dollars invested in it. And I almost made a major

mistake. In fact, I did make a major mistake, but I managed to recover. And it all has to do

with how you craft your offer. I'm going to share

some tips in this episode that are guaranteed to help you increase and boost the conversions

of any offer you have coming down the pipe. Marketing your business is for you, the business

owner who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

Well, hello, my friend. It's me, Stu, back for another episode of the Marketing Your Business

podcast. In this episode, we're going to talk about a massive, massive mistake that we made at our

recent Tribe Live virtual event. And it almost cost us,

but we recovered, but I will not forget the lesson that came from it. So let me give you

a little backstory. So every single year, we host a event for entrepreneurs who have membership sites. And it's one of my most favorite

things to do each and every year. And that's our tribe live event. Now, I love it because I love

bringing people together. I love creating experiences and I love having fun and teaching and being able to just showcase what is possible

when you get creative with your memberships and really serve people at the highest level.

And it's by far one of my most favorite things because of the experience that we get to

create.

And we as a team pour a lot of time,

energy, and effort into really crafting an amazing experience. However, this year, obviously because

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