What up everybody, welcome to episode 189 of the Genius Life.

What's going on everybody, welcome to another episode of the show.

I'm your host Max Lugovier, a filmmaker, health and science journalist, an author of The New York Times,

Best Selling Book Genius Foods. Guys, I am beyond psych to introduce you to today's guest. He's

brilliant, fit his hell, and is changing the wellness game, introducing Joe Holder. When we book Joe,

there were so many things I wanted to chat about with him. I mean, the dude is a Nike master trainer

and one of the most influential coaches in fitness and sports. He's the founder of the Ocho system,

plant-based gang and exercise snacks. He's also a writer for GQ and a consultant for Nike,

hyperice, Dyson, and many more major brands. Aside from being wiggly smart, he somehow is both

so beyond kind and also takes no bullshit, which you know I can appreciate.

In today's episode, Joe and I chat about how and why he created Ocho system, an acronym which

stands for One Can Help Others, Others Can Help One. Joe, a former Division I athlete,

also shares how his dad, a doctor, helped him recover from faulty nutritional advice perpetrated

by his college's strength and conditioning coach, spoiler alert, a gallon of milk is not the answer.

Joe also shares what his plant-leaning, flexitarian nutritional regimen looks like these days,

and where he primarily gets his protein. We also have a much needed discussion about how

society could benefit from a nutritional and fitness safety net for underserved communities,

what legislation with this goal in mind might look like, and how we as individuals can help.

Lastly, I had to ask Joe about exercise snacking. What is it? And how can it boost your fitness

with minimal time commitment? Joe is going to explain. Overall, this episode covers a myriad of

topics from how to responsibly be a wellness influencer to protein and how it's important to remain

flexible in your eating habits. I'm super pumped for y'all to listen. It's a good one. This

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