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Selling on Amazon with Andy Isom

#187 - What’s the difference between Broad, Phrase, and Exact match keywords?

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 12 October 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC.

Phrase match is great for capturing a bigger and more relevant audience.

 

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Transcript

Click on a timestamp to play from that location

0:00.0

In Amazon pay per click, you can do manual keyword targeting, which is where you set up advertising campaigns and you choose the keywords that you want to advertise for.

0:12.0

Now within manual keyword campaigns, there are three different targeting types for keywords.

0:18.0

You can target the broad match, you can target the phrase match, or you can

0:22.9

target the exact match of the keyword, okay?

0:33.0

What's up guys? You're listening to another episode of Selling on Amazon with Andy. I summon this

0:38.2

episode. We're going to talk about the difference between broad, phrase, and exact match

0:43.2

keywords. And to be totally honest with you, I may have already done a podcast episode on this

0:48.8

in the past. It is very hard to keep straight of all, gosh, what, 187 episodes now. But sometimes it's good

0:56.7

to do a little refresh, even if I have already maybe talked about this in the past. So again,

1:02.3

for those that are maybe joining us with on the podcast just right now, maybe you're someone

1:06.3

who, when you find a new podcast, you start with the most recent episodes and work your way backwards.

1:11.2

This might be beneficial for you.

1:13.2

So this is something that I wanted to talk about.

1:15.7

So we're going to talk about the difference between broad, phrase, and exact match keywords.

1:20.7

Okay.

1:21.3

So let's start with broad match keywords.

1:24.1

And excuse me, before we dive too deep into this, I'm assuming, sorry, I'm assuming

1:27.6

that you know that we're referring to our Amazon pay-per-click campaigns. So in Amazon pay-per-click,

1:35.2

you can do manual keyword targeting, which is where you set up advertising campaigns, you choose

1:42.2

the product that you want to advertise, and you choose the keywords that you want to advertise, and you choose the keywords

1:46.2

that you want to advertise for. And these are keywords that customers are searching on Amazon.

1:50.6

So if it's pillowcases or baby clothes or whatever it is, you think about what are people typing in

...

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