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Selling on Amazon with Andy Isom

#186 - Why you should separate branded and non-branded keyword campaigns

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 10 October 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode, I talk about why I highly recommend separating branded and non-branded keyword campaigns. Mixing branded and non-branded keywords in one campaign can skew your data over time.

 

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Transcript

Click on a timestamp to play from that location

0:00.0

If you mix branded keywords with your, let's just call them cold keywords, it's going to skew your data over time.

0:07.9

So what I would recommend for you, and I learned this, it took a year for me to learn it, but I would recommend you do it from day one and not make similar type of mistake.

0:15.6

Separate your non-branded keywords and your branded keywords into their own campaigns.

0:20.7

I'm going to let you in a

0:21.5

little secret here on an effective way to make sure that there is no overlap.

0:32.9

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.3

In this episode, we're going to talk about why you should separate branded and non-branded

0:42.8

keywords in your Amazon pay-per-click campaigns.

0:47.3

This episode is going to get a little bit technical.

0:49.7

So sit down, follow along to the best of your abilities.

0:53.9

I do actually, I'm going to try to post a

0:55.9

YouTube video in the future about this as well. And I want to give a quick reminder. I actually

1:01.0

launched a new YouTube channel specifically focused on Amazon. It's AMZ with Andy Isam. You can find

1:08.2

it on YouTube. You can also find links on my website to my new

1:11.9

YouTube channel, but I'm posting videos on there, three new videos every single week. And these

1:16.4

are super tutorial-based videos around questions that have been asked in my coaching program by

1:22.0

students working on their Amazon businesses. So again, these are specific questions that people like you building Amazon businesses

1:30.3

have had. In fact, let me just go here and I'll just share just a few videos that I have

1:34.9

already live right now. So, for example, if my first product isn't successful, how do I fix it?

1:40.2

I've got a full seven and a half minute video there for you guys. Should we look outside of China for manufacturers?

1:46.0

What should I do if my supplier won't send a sample with finalized custom packaging?

1:50.0

These are all YouTube videos with on-screen tutorials where I'm showing you guys what to do.

...

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