This is Melissa Agnes, author of Crisis Ready, Building an Invincible Brand in an Uncertain World,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest thinking

in the quickly changing field of modern marketing and now here's your host Douglas

Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover the smartest ideas behind what's

actually working in the quickly changing field of modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at

marketingbook podcast.com.

And since you're a listener to the marketing book podcast, if I can recommend a specific marketing

or salesbook or some other helpful resource that I know of for

whatever situation you find yourself in just connect with me on LinkedIn where we can

chat and I'll try to point you in the right direction. This episode of the

marketing book podcast is sponsored by

Content Marketing World 2018 in Cleveland this September. I'm going to be there.

How about you? Content Marketing World is a wonderful event where you can learn and network with the best and brightest in the content marketing industry

including several authors who have been guests on the marketing book podcast.

I'm going to be leading the

workshop industrial manufacturing, applying content marketing best practices to the

challenging audience of engineers with my friend and past marketing book podcast guest Rebecca Geier,

...