This is Alan Dib, author of the one-page marketing plan, get new customers, make more money and

stand out from the crowd, and you are listening to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you discover the smartest ideas behind what's actually working in the quickly changing field of modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at

marketingbook podcast.com and since you're a listener to the marketing book

podcast if I can recommend a specific marketing or salesbook or some of their

helpful resource that I know of for whatever situation

you find yourself in. Just connect with me on LinkedIn where we can chat and I'll try to

point you in the right direction. This episode of the Marketing Book Podcast is sponsored by Content

Marketing World 2018 in Cleveland this September. I'm going to be there. How about

you? Content Marketing World is a wonderful event where you can learn and network with the best and

brightest in the content marketing industry, including several authors who have been

guests on the Marketing Book Podcast.

I'm going to be leading the workshop industrial manufacturing,

applying content marketing best practices

to the challenging audience of engineers

with my friend and past marketing book podcast guest Rebecca Geier

author of Smart Marketing for Engineers and inbound marketing guide to

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