4.6 • 667 Ratings
🗓️ 10 December 2020
⏱️ 23 minutes
🧾️ Download transcript
Erin flying solo on this one to drop some statistics and math that are a) going to blow your mind and b) when you start to apply this in your business, massive changes will happen fast to your income. We'll leave you with this cliffhanger, "Client retention is the number #2 way to grow your business." Find out what is #1 in this episode.
Time Stamps:
(1:47) Scrolling Through Feed to Get Clients
(2:07) How the Formula Helps
(3:56) Grow or Die Equation
(6:55) Focusing on Outflow
(10:26) 20% Churn Rate Example
(15:56) The Magic of Referrals
(18:32) Chart Walkthrough
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0:00.0 | What is up guys? Welcome back to full state of mind podcast. It is just me, Aaron, here today. And I have something really, really cool to talk to you guys about today. We're going to talk all things client retention. And I'm going to share with you a little formula that absolutely blew my mind. And I'm presenting on this this weekend at the Impact Accelerator 2020. Well, by the time |
0:22.9 | you hear this, it was probably last weekend for a group of 50 past IFCA students, passed, and |
0:29.5 | just gotten through the current round of IFCA students. And within IFCA, we focused really heavily |
0:34.4 | on sales, marketing, how to obtain clients. And then towards the end, |
0:38.8 | we're like, hey, don't forget about this really, really, really important part in your business, |
0:42.9 | which is client retention. So I'm really excited to talk to you about this today. I really |
0:48.2 | nerded out over the matter of like six hours. And if anyone's ever bought a home or gotten a mortgage you know the how they have like an |
0:57.2 | amortization schedule that show you like hey if you make this many payments it'll be paid off in this |
1:02.4 | amount of time here's the principal here's the interest all of that stuff and then you know if you make |
1:07.4 | like one extra payment then it all like the thing goes, goes away and it starts over. |
1:12.4 | I basically made these three visuals, and I'm going to explain them today, but in terms of what it |
1:18.2 | looks like with like 10% retention rate of your clients, 20% retention rate of your clients, |
1:23.5 | and then something fucking magical happens when we start asking for referrals. And I'm going to explain all of that. But this is the number one way to grow your business. This equation right here, focusing on retention and referrals. Now, obviously, you have to get clients in the first place to then even worry about retention. And if you're like, hey, I'm struggling to get clients, |
1:44.6 | scroll through all of the episodes we have on Full State of Mind, |
1:47.9 | gosh, there are probably a dozen episodes that are going |
1:50.7 | to teach you how to actually get clients. |
1:52.1 | So in this episode, we're talking all about how |
1:54.4 | to grow your business through retention. |
1:56.5 | So I'm going to try to keep this short to the point. |
1:58.9 | And then we will do another podcast talking about ways to improve retention. |
2:02.2 | But I just want to share this formula with you that absolutely blew my mind. |
2:05.4 | So first off, using this formula, this is how it helps us with three things. |
... |
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