184. Where To Find Leads - The 6 Core Lead Channels & Which You Should Worry About
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 7 December 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
Leads are the livelihood of your business and we are nearing arguably the most important time of the year for acquiring new leads. New Year's resolutions, especially after the year we've had, will be in full force and you want to be apart of their journey. Not only do you want to help them with their resolution, but you also want it to finally stick for them and with your help, this year will be different.
You won't be able to be apart of that process if you don't have effective lead generation strategies and that's what we are here to discuss. You do not have to use all 6 lead channels all at once starting today, but we hope today's episode gives you awareness of what you are currently doing, what is possible for you, and how to create a gameplan to increase quality leads in your business.
Time Stamps:
(0:55) What Most Coaches Do
(5:00) The 6 Sources of Lead Generation
(8:51) Investing in Yourself
(11:10) Why We Continue to Invest More and More
(14:32) Controlled Outbound
(20:05) Cured Nutrition Example
(21:43) The Strategy
(25:00) The Power of Referrals
(26:30) Next Steps
(31:05) Our Event
(31:53) IFCA Facebook Page
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Transcript
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| 0:00.0 | What's up guys? Welcome back. Aaron Jordan here to bring you some really, really actionable advice all around Legion. And we're going to explain to you some of the biggest mistakes that the majority of coaches make, and including us, or well, Aaron particularly, we're not even a mistake early in your career. Just Aaron. Yeah, just Aaron, but not even a mistake. More so, we'll get into it, more so like where the industry has evolved particularly with |
| 0:22.0 | online fitness coaching and how we're seeing just a lot more what what what's known as sophistication |
| 0:26.4 | meaning you've got to know how to separate yourself more and how shit that used to work and we see a lot |
| 0:31.1 | of people still do it's just not effective these days but we'll get into that we're going to share |
| 0:34.6 | with you the six key lead sources that you |
| 0:37.6 | need to focus on, but we're also going to share where you should focus on specifically. You don't |
| 0:41.7 | want to go all six. You don't want to spread deep, but there are a couple depending on where you're |
| 0:45.3 | at in business that you should focus on. And then when you get to the next phase, move to the other ones. |
| 0:49.2 | Yeah. So do you want to start in kind of by talking about what most coaches do yeah i think that's a good idea cool so |
| 0:54.8 | what most coaches do and it's human nature they want to take the path of least resistance so |
| 1:00.2 | they start by showing up and creating content and just hoping people come banging down their door |
| 1:06.0 | and what i find is that half the time they're hardly even mentioning that they're taking clients |
| 1:10.4 | they're just creating some content around health and fitness or gosh like a workout, throwing |
| 1:17.2 | a workout out there or actually like some good advice and then just like hoping people come |
| 1:20.9 | bang down their door. |
| 1:21.9 | And it's just it really doesn't doesn't not work that way anymore. |
| 1:25.1 | We're so inundated. |
| 1:26.4 | We're so inundated with things. |
| 1:27.9 | And like Jordan had mentioned, the market sophistication is high now. So not only do like, |
| 1:33.7 | there are just a lot of people out there doing what you're doing. It's it's simply doesn't work |
| 1:37.2 | anymore. Yeah. And you'll see a lot of coaches who have, for example, large audiences. And they can |
| 1:41.6 | get away with just posting content and every now and then saying, |
... |
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