Imagine if you start up with your wife like, hey, honey, here's a diamond ring.

Now I better expect some special favors of the next few nights.

Is that a gift?

No, it's a manipulation.

That's John Rulin, best-selling author of giftology and renowned loyalty expert.

You don't earn brownie points for showing up on Valentine's Day.

You earn brownie points with a relationship showing up on random Tuesdays with a spa package.

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight

figures in revenue over the last few years, earning a spot on the Inc. 500 list of the fastest-growing

private companies in America. Our approach has been to take everything we've learned about generating

massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.

In each episode of this podcast, I sit down with innovative market leaders from the legal industry

and beyond to learn from those who thrive in the face of adversity, challenge the status quo,

and define what it means to be a true game changer.

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with the one and only John Rulin to discuss the best way to get referrals,

why it's important to be thoughtful and strategic with radical generosity, and how the simple act of giving a gift can yield a higher return than you might expect.

So when people push back, they're like, what's the ROI?

I'm like, it's not ROI.

It's ROR.

It's return on relationship.

That's coming up on the Game Changing Attorney podcast.

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