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As you go from idea to actual business, where you've got customers,

your selling products, or services, you're building an email list and maintaining long-term

relationships with those subscribers, you want to know how much money those subscribers are

producing. That's what we're talking about today. Ideally, you want a high customer lifetime

value, also known as CLV, conveniently an acronym, because you can then spend money to attract

more subscribers. It's kind of like achieving a positive ROI, sorry, another acronym, return on

investment. It's kind of like achieving a positive return on investment, on ad spending from

Facebook or Google. Once you get the formula right, where you are earning more than you spend,

even if it's a relatively small amount, you can ramp up and spend more and more.

That is, of course, the goal. That's the golden place. Achieving this winning formula is easier

said than done, but with customer value, customer lifetime value, it's not about spending,

it's about earning. How much is each subscriber worth? If you have even a single customer,

you can focus on this metric. That's what our listener is wondering about today. How much money

can you make per subscriber? Their detailed question and my answer in this episode.

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