Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of the how of business.

This is Henry Lopez.

And my guest today is Jesse Cole. Jesse, welcome to the show. Excited to be here. Excited to have you. Jesse is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies. They're college summer baseball league teams, and we'll chat about

that, obviously. Jesse and his teams have been featured on MSNBC, on CNN, and multiple times on

ESPN. Cole is an in-demand speaker, and the author of the newly released book, Find Your Yellow

Tucks, How to Be Successful by Standing Out,

and we'll get to the Tucks part, the Yellow Tux part in a moment.

The Savannah Bananas have sold out 32 straight games.

That is a lot in that league.

They don't play that many games.

So it is a tremendous success.

And they have a waiting list in the thousands for tickets for

this upcoming 2018 season. The bananas have won organization of the year, back-to-back

years, entrepreneur of the year, and were CPL champions in their first year. CPL is the league

that they play in. Jesse believes to be successful, you need to stand

out and be different. He writes a blog, hosts a podcast, and releases daily videos on find your yellow

tucks.com. He's passionate about creating attention, loving your customers more than your product, and more importantly, loving your employees more than your customers.

Cole's mantra is, whatever's normal, do the exact opposite.

Jesse lives in Savannah, Georgia with his family.

And today we're going to chat about his interesting journey to where he is today, how he found and tapped into this incredible excitement that he has about what he does today.

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