Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts.

Welcome to this episode of The How of Business. This is Henry Lopez. And my guest today is Pia Silva. Pia. Welcome to the show.

Thanks so much, Henry. Great to be here. I'm excited to have Pia with us. Pia is an entrepreneur,

a speaker, an author, and a badass. She refers to herself, and you'll understand why. She's a partner

and brand strategist at worst of all design, where they build badass brands

without the BS.

And you know, we love that here on the how of business.

And they do this.

They offer these services for typically one to three person services businesses.

And they, amongst other ways they do this this they deliver it through one to three day

intensives intensive workshops but we'll get into that and the different services that they offer

Pia is a Forbes contributor and the author of a recent book which I've had the pleasure of reading

entitled badass your brand the impatient entrepreneurs guide to turning expertise into profit.

And so because of her work and doing the research and the book, I felt she would be a perfect

guest for us. She has blown the minds that spots, the minds of the audience anyway,

at spots like the million dollar women's summit and Goldman Sachs 10,000

small businesses and has been featured on MSNBC's Your Business. Pia lives in Brooklyn, New York,

with her husband. And so in today's episode, Pia is going to share with her with us, rather her journey,

how she got to where she is today an interesting

background that she has and then we'll dive into as we talk about it this whole concept of

branding for a small business is such a such a paralyzing topic sometimes for us a small business

owner so she's going to share her valuable insights the book is it's a great book because it gives so much

...