180. Seth Godin — Putting Your Best Work Out Into the World [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Marketing, Business, Management

5.0 • 539 Ratings

🗓️ 13 July 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin is an entrepreneur, best-selling author, speaker, and — most of all — a teacher. His focus ranges widely, from effective marketing and leadership to the spread of ideas and changing everything. As the author of 20 international best-sellers that have been translated into more than 35 languages, Seth has motivated and inspired countless people around the world. In this episode of The Game Changing Attorney Podcast, this revolutionary thinker explores why passion isn’t enough, why training should be quality over quantity, and how to be extraordinary in a world of average lawyers practicing average law. He and Crisp Founder & CEO Michael Mogill explore questions such as: What is the “infinite game,” and why is playing it the ultimate goal of life? Why is repeated failure a strong indicator of success? What is the dangerous scarcity mindset, and how can you escape it? How can a non-competitive mindset help your business?

Transcript

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0:00.0	If your kid comes home from high school with five B minuses and an F, you freak out about
0:09.3	the F because you got to bring it up. What about that one A you ignored in the midst of all that
0:14.8	noise? That one A in musical composition. That's Seth Godin, world-renowned marketing expert
0:22.4	and the author of 20 international bestsellers
0:24.8	that have been translated into over 38 languages
0:26.9	and have changed the way people think about marketing.
0:29.7	Oh, here's a glimmer of possibility.
0:32.4	Go ahead, get as many Fs as you want,
0:34.0	but you better have some A's,
0:35.3	because nobody needs well-rounded.
0:37.1	We need exceptional.
0:43.3	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:48.1	I've built my business through practice, not theory. Crisp started with just $500 to my name
0:52.8	and has grown to over eight figures in revenue
0:54.8	over the last few years, earning a spot on the Inc 500 list of the fastest growing private
0:59.4	companies in America.
1:00.6	Our approach has been to take everything we've learned about generating massive growth
1:04.1	within our own organization and help the country's most ambitious and committed law firm
1:08.0	owners do the same for theirs.
1:09.6	In each episode of this podcast,
1:10.8	I sit down with innovative market leaders from the legal industry and beyond to learn from those
1:15.6	who thrive in the face of adversity, challenge the status quo, and define what it means to be a true
	...

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