I think a mistake, I don't really want to call it a mistake, I think mistake is kind of a harsh term,

but something that I see frequently with people who are connecting a purpose with their product

is that their purpose has nothing to do with their product. Where like I said, they're selling

pillowcases and their purpose is for every pillowcase that we sell, we plant a tree in Canada.

What does trees have anything to do with pillowcases?

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

How do you promote a purpose with a product? This is a recommendation that came through on

Instagram from Sanjana Patil. So thank you so much for submitting this podcast episode

recommendation. And when we talk about promoting a purpose with a product, we're talking about doing something

where, you know, every time you make a purchase, you plant a tree, or you know, provide a pair of

shoes for a kid in Africa, or you donate a gallon of water to, you know, someone in need, right?

There's all sorts of purposes like that out there that are associated

with different businesses, different causes, things like that. And I talk to a lot of people

who are really, really passionate about that, where they're really passionate about the environment

or about children or, you know, providing some sort of donation to a cause that they really believe in and associating

that with their business. So it's kind of like a two-way, you know, street here where part of it,

I think, we have to be honest with ourselves. I think part of it is slightly selfish, meaning we're

using it as a marketing strategy.

We're trying to convince people to buy our product because a portion of the proceeds are

going to be donated to a good cause.

So in a way, you know, there is some self-interest there at heart with promoting a purpose

with the product.

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