Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

Starring, award-winning real estate coaches Tim and Julie Harris.

Get ready for unfiltered, full-strength honesty about what is truly working to get you into action and make you money in this new real estate boom.

Now to our hosts, Tim and Julie Harris.

And welcome back to Real Estate Coaching Radio, where you're a humble happy, and I have to say, it's rather warm hosts

broadcasting live from Austin, Texas. Julie, welcome to today's radio show. Thank you. I'm excited to

get going and continue on our topic. the ever popular 18 relentless lead follow-up

rules. This is one of our most commonly requested and commonly asked, how do I handle my leads?

Give me some rules. What am I supposed to do? So that's what we're doing. So just a reminder,

why are we talking about this topic? I'll tell you why. Because the topic itself has been made

so overly analytical, so crazily complicated,

so insanely difficult to understand that the point of this and our system is to cut through all that BS

and get to the heart of really how to handle your leads.

And, you know, guys, the bastardization of the simplicity of how to do lead follow-ups, everybody's

guilty of it.

We all sort of create our own little ridiculous systems, and then maybe, you know, we'll subscribe

to somebody else's ridiculous system.

Next thing, you know, you're following the 18, 10, 22 lead follow-up rule, or you're dropping

them into this drip campaign and that drip campaign and the other

and the other. And what we have done, all of us collectively, in an industry is we've allowed all

these nice, clever, crafty technological ideas to replace really what should be a very simplistic

aspect of your business. So technology can be a simple, elegant, beautiful solution to a lot of

...