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I love hearing from our listeners who have ideas for projects. Today's caller is making a podcast,

video series, maybe something else. They're going all in, they're making all kinds of fun stuff,

and all of it will be for sale. So they don't want to give everything away. They want to offer

some version of this as a paid product, but they aren't sure how to package it. Should it be a

single bundle or sold separately? Access to the podcast or the video series, whatever else it is.

This is an example of the kind of thing you need to decide when you're working on your personal

branding, also building out those products in different media, trying to figure out,

where do I give the most attention, what is free, what is paid, etc.

And this question in particular might apply to anyone who is selling information or an educational

product of any kind, or to any creator who is trying to build their brand with more than one

form of media, which is always a good idea. Well, I should say it's often a good idea,

but it does take, of course, more work. So, you know, pros and cons to everything. Let's talk about

how can I sell different kinds of content in a bundle? That's the question. My answer is coming

up after this quick. Thank you to our sponsor. Do you want a super power?

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