178 - Remembering Four Roses and The Rebirth of Cream of Kentucky with Jim Rutledge

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8 • 926 Ratings

🗓️ 6 December 2018

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jim Rutledge is a household name in bourbon because his wealth of knowledge is unsurpassed and famed history of reviving Four Roses. We talk about those days and ask him why he really left something so great. But, there's a new chapter to write! This week his TTB label for a revival of an old brand, Cream of Kentucky, was approved. We talk about this bourbon, where it's headed, as well as the entire industry on this new exclusive episode. Show Notes: This weeks Above the Char with Fred Minnick talks about the importance of social media and online forums by whiskey geeks. New TTB Laws wrap-up by Sku on K&L wines blog. https://spiritsjournal.klwines.com/klwinescom-spirits-blog/2018/12/3/ttb-proposes-new-regulations-modernizing-alcohol-labeling Episode 011 and 012 with Jim Rutledge Rewind us back to your retirement because it seemed like you didn't want to stay retired for long What's your involvement at Castle and key? Whatever happened to that rye? Did you see a different passion at Castle & Key while it was building vs Four Roses that was a well-oiled engine? What sort of corners were being cut at Seagrams at the time when you were trying to turn it around? Talk about rebuilding the brand of Four Roses through acquisition, fighting, and more. Be straight. Why did you leave Four Roses? Did you stand up a lot to upper management? It sounded like Four Roses was family. So why leave? Is it hard to work at a distillery where you're only filling 3 barrels a day? Did you hire Brent Elliott? What was your relationship with Brent while at Four Roses? How does one go about becoming your #2? Talk about funding and how to raise money to build a distillery? Talk about Cream of Kentucky and the history of the label Cream of Kentucky TTB filing - https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicFormDisplay&ttbid=18325001000092 Where is the growth going to be for this particular label? Where do you see the American whiskey category trending over the next 5 years? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	make sure you're not saying stuff like that but we can I may have to get a whiskey
0:04.0	it's it's it's you smell it once and you're like okay
0:09.0	okay Hey everybody, welcome back to this week's episode of Burb Pursuit.
0:22.3	Kenny here, and we're going to run through just a little bit of the news of what has
0:25.9	been happening this past week.
0:27.6	And we're not going to hit on everything because there was a lot of controversy that
0:31.1	happened on Facebook about a distillery out in Georgetown, some waxes, some things that
0:35.1	were, I guess you could say banned on some certain markets,
0:39.1	but we're going to kind of stay away from that just for a little bit.
0:42.6	But one of the other big things is that there is a lot of new provisions that could possibly
0:47.3	coming through the TTB.
0:49.7	Now, Skew, I'm sure if you've been around the block for a while, you know who he is,
0:53.3	but he did a fantastic job of wrapping this up on the K&L wine blog. It talks about a lot of the potential
1:00.0	changes, including some of the things we're going to talk about here. First is that the state of
1:04.7	distillation must be on every single label. It's going to start classifying what is a grain.
1:10.4	You know, we talk about Keenwall, we talk about wheat, but what is an actual classification of grain?
1:14.6	Speaking to classifications, what about what about bourbon and whiskey that's finished in other barrels?
1:19.6	Angel's Envy and all these other ones that say it's a straight bourbon and whiskey finished in X, Y, or Z.
1:24.6	Well, this is going to actually look at giving an actual classification
1:27.5	to it. And not only that is we're looking at changing the laws, you know, if you're, you know the
1:33.4	TDB, you know the rules, you're a bourbon pursuit listener. That to be called a bourbon
1:39.1	whiskey, it has to be in a new charred oak container. Well, this is actually going to change it to say a new chart oak barrel.
	...

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