178 - How to Build an Unforgettable Brand: 3 Copywriting Secrets from the Irreverent Muzzle

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.7 • 1.7K Ratings

🗓️ 5 November 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you want to create a brand people will never forget, sometimes you gotta stop giving AF and start taking a stand. Today I’m bringing back one of my favorite segments, Love Your Branding Baby, to highlight a company that’s doing exactly that. Muzzle has been called “offensive” by more than one angry tweeter, but they’ve also taken the internet by storm thanks to their hilarious one-page website. I’ll show you 3 smart strategies they used to create an unforgettable brand and how you can apply them in your business — no matter what you sell. Your job isn’t to make everyone happy, it’s to stay true to yourself. @MarieForleo

Transcript

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0:00.0	Hey there, I'm Marie Forleo and for the last 20 years I've helped millions of people
0:07.6	transform their businesses and lives.
0:10.3	If you're ready to make the difference you were born to make, get ready because this is the Marie Forleo
0:15.8	podcast.
0:17.8	You know, I thought it was about time to bring back one of our favorite segments called.
0:22.3	I love your branding baby.
0:25.0	We got it, we got it, Zach, thank you.
0:30.0	Okay.
0:32.0	In this segment, we highlight a brand that just gets it.
0:36.0	Then we break down how to apply their smart insights to whatever you are working on.
0:41.0	So today we're taking a look at a free Mac app called Muzzle
0:45.3	which lets you silence embarrassing notifications when you're screen sharing, like when you're
0:49.9	giving a presentation to clients or colleagues or in my case when you're about to give four live
0:55.3	webinars to tens of thousands of people around the world.
0:58.9	As you can see on their hilarious landing page, they show you just how important their app is by displaying a wide
1:05.2	variety of cringe-worthy notifications.
1:07.8	I don't know anyone who'd want any of these messages popping up during a live webinar or presentation.
1:14.0	Text from Grace. This bitch keep liking your photos on Instagram.
1:18.0	Payton. Enough moping. You need to get late tonight!
1:22.0	Calendar notification.
1:23.5	STD test tomorrow.
1:25.5	Text from Barry.
	...

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