177: Buyer Enablement with Deb Calvert
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 19 February 2018
⏱️ 41 minutes
🧾️ Download transcript
Summary
Buyer Enablement to accelerate the sales cycle and grow your small business with Deb Calvert. Deb is an entrepreneur, sales and leadership expert and consultant, and founder of People First Productivity Solutions. Henry and Deb chat about her new book, "Stop Selling & Start Leading: How to Make Extraordinary Sales Happen", and focus on the topic of enabling buyers - so that they can "act" - during the sales process.
Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. |
| 0:12.9 | And now here are your hosts. |
| 0:16.1 | Welcome to this episode of The How of Business. |
| 0:18.3 | This is Henry Lopez. |
| 0:19.5 | And my guest today, I'm very excited to have Deb Calvert back on the show. Deb. Welcome back. Henry, thank you. I love what you're doing here. It's a thrill to be back. Thanks. Thanks for being with us again. And lots of reasons why we've had you back, but one of them is your latest book. And so we're going to chat about that in a moment. But for our listeners, it might not be familiar with Deb. Let me give you a quick |
| 0:40.2 | background on her. Deb is the president and founder of people first productivity solutions. |
| 0:47.0 | And that's her consulting and training firm. And they help build organizational strength by putting people first. |
| 0:55.1 | That's one of their big focuses. |
| 0:57.0 | Deb's work includes leadership programs, design, and facilitation, |
| 1:02.4 | strategic planning with executive teams, team effectiveness work, and sales productivity |
| 1:08.5 | solutions. |
| 1:09.9 | Deb is a certified master of the leadership challenge |
| 1:13.3 | and is certified as an executive coach |
| 1:16.7 | by the Center for Executive Coaching |
| 1:19.0 | and the International Coaching Federation. |
| 1:22.4 | Deb's first book, also based on a lot of buyer research, |
| 1:26.0 | was the bestseller, Discover Questions, Get You Connected. |
| 1:30.6 | And it was named by HubSpot as one of the top 25 most highly rated sales books of all time. |
| 1:38.5 | Her latest book, which we're going to chat about today, and I had the pleasure of getting an advanced copy and reading is stop selling and start leading how to make extraordinary sales happen. So we had the pleasure |
| 1:51.5 | of chatting with Deb, as I alluded to on a previous episode, that's back in episode 93 of |
| 1:56.8 | the How of Business. And it's still one of our most popular episodes, one of the most downloads we've had for |
| 2:02.7 | an episode. |
... |
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