176: Smart Phone Marketing with Tabitha Carro
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 12 February 2018
⏱️ 56 minutes
🧾️ Download transcript
Summary
Smart Phone Marketing for small business marketing with Tabitha Carro. Tabitha is a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. She is the founder of the Smartphone Marketing School – teaching business owners how to create marketing content with just a smart phone.
Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business. And now here is your host. |
| 0:16.3 | Welcome to this episode of the how of business. This is Henry Lopez. And my guest today is Tabitha Caro. Tabitha. Welcome to the show. |
| 0:23.5 | Thank you so much. I'm super happy to be here. I'm excited at you. So Tabitha is a veteran elementary school teacher who got her start as an online entrepreneur, filling the need for educational materials for her fellow teachers. And then from there, |
| 0:39.5 | she opened the smartphone marketing school. And that started as a blog and a membership site that |
| 0:45.9 | teaches a wide range of clients from Etsy shop owners to social media advertisers. And she helps them |
| 0:53.0 | with how to create professional visual content without expensive |
| 0:57.1 | equipment or the need to outsource to a graphic design agency, for example. |
| 1:02.0 | So we're going to chat about that and how she does that and get some practical tips and |
| 1:06.6 | advice. |
| 1:07.4 | Tabitha lives in Lexington, South Carolina with her husband and their dog. I wrote |
| 1:13.1 | on fog, but it's a dog. Yeah, definitely a dog. And so on this episode, we're going to chat about |
| 1:20.8 | her entrepreneurial journey. Interesting how she got to starting her own business. And then, as I said, |
| 1:26.0 | tips and advice on creating digital content for |
| 1:29.2 | our small business. So Tabitha Caro, once again, welcome to the show. Yeah, thank you so much. |
| 1:35.6 | I'm really excited to just talk about how we can have fun with our phones to mortgage our businesses. |
| 1:42.5 | Absolutely, absolutely. And save money and get stuff done quickly. |
| 1:47.5 | Oh, yes. But I'm interested first in how you got to where you are today. So you went to school to |
| 1:53.0 | become a teacher, I'm assuming. Yes, I'm the daughter of two teachers and just kind of fell into that. |
| 1:59.1 | It was not, did not have any experience with business, |
| 2:03.7 | didn't even think about that. |
| 2:06.1 | And when towards the middle of my teaching journey, I switched positions and began teaching |
| 2:14.7 | fourth grade, math and science and a Spanish immersion program. So I was teaching |
... |
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