4.8 • 697 Ratings
🗓️ 24 October 2025
⏱️ 60 minutes
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Alanah and Mike discuss indie game marketing, and the fact that getting past being worried about something sucking is the best way to start... making something!
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| 0:00.0 | Playwatch Listen is a mostly games industry podcast brought to you by game developers. |
| 0:04.0 | The show is supported by Patreon who got an extended cut of this episode and also got it several days early. |
| 0:09.0 | Thank you so much to our Patreon supporters for keeping this very independent sponsor-free show alive. |
| 0:13.0 | Enjoy the show. |
| 0:14.0 | We just hit 30,000 wish lists on Steam today and we were like, where did this come from? |
| 0:19.0 | Because we haven't like really been doing any marketing |
| 0:22.1 | recently and it seemed there was partly that I spoke at length about like my biggest design |
| 0:28.5 | philosophy on stream recently but um a lot of it I think has probably come from people all |
| 0:33.3 | kind of finishing Silk Song around the same time and being like, I would like more of this thing. |
| 0:38.5 | Oh, I've heard this is like this thing. |
| 0:40.5 | And so we just got a, yeah, we've got a bunch of comments of people being like, |
| 0:45.6 | when's the game coming out? |
| 0:46.6 | Please come out soon and we're like, oh. |
| 0:50.8 | Not that soon. |
| 0:51.9 | It's really, like there is a genuine art to like tracking where wish lists come from. Yeah, this one's odd. The number of times we'll jump on, we'll be on a call, and it'll just be like there'll have been, like, a bunch of spikes on, um, on next game, uh, Amber Spire. They'll just be like a lump of wish list ads. And it's like, well, what was that? |
| 1:11.8 | And we'll trace it back and it'd be like, |
| 1:13.6 | oh, was it one specific YouTube video? |
| 1:16.1 | Yeah. |
| 1:16.7 | There was this article. |
| 1:17.5 | Like, you, |
| 1:18.4 | but sometimes they are just genuinely mysteries. |
| 1:20.4 | Like we don't know where they come from. |
... |
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