Clay McDaniel building Ripple. Think of it like quick video and content creation for small

businesses. Over 70,000 small businesses pay them. They're doing about 10 million bucks in ARR right

now. They are flat you over year as they focused on getting some new products to market iOS,

Android web apps looking to really stump on that growth this year, paying careful attention

to unit economics. Got it between about a four to six month payback period,

spending anywhere between $200,000 and $400,000 a month on ads,

depending on if KAC and LTV stuff holds out.

But again, looking to scale with their team over the next year.

Hello, everyone.

My guest today is Clay McDaniel.

He's a CEO of a company called Ripple,

a marketing software company used by millions of small businesses

and independent marketers worldwide. He spends most of his career at the intersection of software,

marketing, and emerging media and lives in Seattle and rides his bike in the rain. Clay, you're

ready to take to this up? Yeah, thanks a lot, Nate. Do you code in the rain too or no? Do you raise

capital in the rain? Unfortunately, when you're on a bike, you can't really talk by phone much.

So mostly I'm in my head when I'm on a commute.

Fair enough.

All right, talk to us about the company.

What's Ripple do?

And is it PurePlay SaaS?

It is, yeah.

...