Hello, everybody. My guest today is Vasil Asrov, and I wanted him to come back on the show for one

very specific reason. He produces great in-person events for marketers and founders. And most recently,

because of the virus, I saw him produce a great virtual event. Now, I'm a numbers guy. So when I say

great, what I mean is he had a lot. I saw the little live attendees number and the thousands

that I'm going from my friend, Dennis, you, I'm going,

how did Vassil market this thing and get thousands of people to show up to his virtual summit?

I know people with huge conferences that can't get thousands of people live.

So Vassil, are you ready to take us to the top?

Yes, let's do it.

So tell us about this conference first.

Was it supposed to be an in-person conference that you moved online because of the virus? No, actually, this is the first virtual event that we produced this year. Even before the

virus, we've been doing virtual summits for the last five years or so. So we were a little bit

ahead of the game before no one was thinking about virtual. And we just, as soon as coronavirus happened, we had to cancel our roadshow.

A couple of in-person events.

Our revenues dropped quite significantly.

So we needed a game plan, how to transition to virtual, how to make this events profitable, how to increase the attendance

for those. And now we plan three events throughout the summer. Usually we host only one.

Okay, so this first run that I'm talking about was B2CG Growth Summit.G Growthmarketingcom.com.

You have another one coming up on June 3rd and 4th, which will be

B2B focused. But walk me through how you marketed this B2C one. And let's start with, let's not

bury the lead here. How many people registered for the B2C summit? So we had 7,437, I believe,

registered. We had over 2,500 that attended live,

...