1755: Insider Secrets of the Supplement Industry With Mike Matthews
Mind Pump: Raw Fitness Truth
Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge
4.8 • 12.6K Ratings
🗓️ 21 February 2022
⏱️ 86 minutes
🧾️ Download transcript
Summary
In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.
- How did the supply-chain shortage affect Legion? (2:42)
- Why Facebook ads are NOT what they used to be. (5:42)
- The value of the brand factor. (10:38)
- The importance of timing. (12:46)
- The dirty tricks behind how the supplement industries sell products. (16:27)
- Is the market getting better or worse with weeding out the bad actors? (24:54)
- The common marketing ploy of taking research and using it to build profits. (34:50)
- The standards that Legion holds to. (37:38)
- His predictions on creatine. (45:35)
- How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
- The details behind Mike’s latest book and who it is for. (1:05:42)
- How a good coach will meet someone where they are at. (1:11:45)
- Mike’s process of analyzing data and distributing it to the masses. (1:13:28)
Related Links/Products Mentioned
- February Promotion: MAPS Performance and MAPS Aesthetic 50% off!! **Promo code “FEB50” at checkout**
- Visit Blinkist for an exclusive offer for Mind Pump listeners!
- Books by Michael Matthews - Legion
- Muscle for Life | Book by Michael Matthews
- Watch The Social Dilemma | Netflix Official Site
- Arsenic, Lead Found in Popular Protein Supplements
- Redcon1 Founder Aaron Singerman Sentenced to 4.5 Years In Federal Jail in The Blackstone Labs Case
- 'Craze' Sports Supplement Contains Meth-Like Substance: Report
- REDCON1 Completes Strategic Investment From Trivest Partners
- Pros and Cons of Creatine – Mind Pump Blog
- Creatine — Health Benefits, Dosage, Side Effects | Examine.com
- Effect of different frequencies of creatine supplementation on muscle size and strength in young adults
- Mind Pump Podcast – YouTube
- Mind Pump Free Resources
Featured Guest/People Mentioned
- Mike Matthews (@muscleforlifefitness) Instagram
- Darren Candow | KHS, University of Regina
Transcript
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| 0:00.0 | If you want to pump your body and expand your mind, |
| 0:03.5 | there's only one place to go. |
| 0:06.0 | Mind, pop, mind, pop with your hosts. |
| 0:09.0 | Salda Stefano, Adam Schaefer, and Justin Andrews. |
| 0:13.2 | You just found the world's number one fitness health |
| 0:15.5 | and entertainment podcast. |
| 0:17.2 | This is Mind Pump, right? |
| 0:18.9 | In today's episode, we talked to Mike Matthews |
| 0:21.9 | and we talked about secrets of the supplement industry. |
| 0:25.5 | So he talks about dirty tricks |
| 0:27.6 | that people play in the supplement industry, |
| 0:29.0 | he talks about profit margins, |
| 0:30.8 | how much products actually costs, |
| 0:33.0 | talks about supplements that actually work and studies, |
| 0:35.9 | had a decipher, which ones you should actually consider, |
| 0:38.6 | and which ones you shouldn't, insider secrets, |
| 0:41.7 | into this industry. |
| 0:42.7 | Really good episode. |
| 0:43.8 | One of our favorite people, |
| 0:45.1 | he also just wrote a book, Muscle for Life, |
| 0:48.3 | you can find this where they sell anywhere they sell books. |
| 0:51.6 | He's also the author of Bigger Leaner Stronger |
... |
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