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Who knew that posting about your business could become your best ad,

which means engaging new customers who could then make your sales skyrocket.

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TikTok means business.

So many episode 1745, The Science of Setting Financial Goals with Caroline Adams-Miller, author of the new book, Big Goals.

You're listening to So Money with award-winning money guru Farnoosh Torabi.

Each day, get a 30-minute dose of financial inspiration from the world's top business minds,

authors, influencers, and from Farnoose yourself.

Looking for ways to save on gas or double your double coupons? Sorry. You're in the wrong place. Seeking profound ways to live

a richer, happier life. Welcome to So Money. I cannot believe some of the research that just

crossed my desk.

This is a stunner.

So women and men who have identical assignments at work, when the woman finishes it on time and it's good, and a man with the exact same assignment takes longer to do it and works late, weekends

and nights, he is seen as more dedicated to the company and he gets

rewarded. Welcome to another episode of So Money, everybody. I'm Farnished Tarabi. We are diving into

the art and science of establishing financial goals, not just establishing them, actually successfully

executing on these goals, how to build

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