Hello my beauties, welcome back. My guest today is Alex Cantrowitz. He is a tech reporter

for BuzzFeed and his new book, Always Day One, looks at the biggest tech companies in

the world and tries to work out just why they're so successful. It's easy to look at Apple's

iPhone or Amazon's delivery service and say, wow, of course they're brilliant, but it

has to be more than just the products that they deliver if they're consistently being successful

and trying to find out what that secret source is is the topic of Alex's book. It's really

interesting to hear from someone who's been sat down in a press meeting one to one with

Mark Zuckerberg or Met Jeff Bezos or watched C-Logreen perform live at tech conference in front

of a 10,000 people all shouting, fuck you. So yeah, super interesting stuff, a lot to take

away and a lot of insights into companies that you never thought you would get to see

behind the door of, so get ready for this one. It's been a while since I mentioned this,

you old time listeners will be familiar but new ones may not be. If I speak to an author,

I will link their book in these show notes below and if you follow that link, you will be supporting

the Modern Wisdom podcast at no extra cost to yourself. Also on my Amazon shop front, I have a

full list of every product we have ever featured in Lifehacks and every book from every author

that's ever been on the show plus a bunch of other ones that I enjoy and that is linked in

the show notes below. So go and check that out and yeah, if you're going to pick up the book

of an author that I feature on the show, follow that link, I would really appreciate the support

in other news. This episode of the podcast is brought to you by fitbook.co.uk. That's right. If you

are looking for health and fitness professional, you need to make sure that they have their qualifications,

there is a terrifying number of people out there, fit pros, massacres, personal trainers who

don't have the qualifications, they say they do and that is a bad, bad situation to be in. So if

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