4.6 • 683 Ratings
🗓️ 22 April 2020
⏱️ 18 minutes
🧾️ Download transcript
Franz Riedl, co-founder of Styla, an agile Content Management System. Styla automates design and unifies content and e-commerce to create seamless inspiration and shopping experiences. Today, Styla works with more than 100 brands and retailers such as Footlocker, Otto Group, Thomas Sabo or OBI.
Prior to Styla, Franz cofounded several gaming companies and worked as a consultant in strategy and innovation - supporting enterprises in tackling the challenges of digital transformation.
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0:00.0 | Hey guys, I'm recording this here on April 5th. It's Sunday. Everyone's trying to survive the crisis. |
0:04.7 | Quick note to you guys, we are moving. You know, you used to delay these episodes by, you know, |
0:09.5 | four to eight months after we recorded them in terms of releasing them on the podcast. |
0:13.1 | We've changed that. A lot of these interviews you're going to hear over the next many months are |
0:16.1 | going to be ones we recorded only days prior. We think that's a smarter way to run the show. I've made the change. |
0:21.9 | So expect more urgent information coming out. Secondly, I am getting destroyed on iTunes reviews |
0:27.4 | by these people that say Nathan's rude. He's hard hitting. Blah, blah, blah, blah. Which, by the way, |
0:32.1 | I am. It's part of my style. It's what works. The problem is people that love that style never |
0:36.5 | take the time to go leave a five-star review. So I only get one-star reviews on iTunes. And right now there's a streak of one-star |
0:43.0 | reviews that is driving me crazy. It would mean the world to me, guys. If you're loving the show, |
0:47.5 | you love how direct I am, you like the style, if you go leave a review on iTunes now. If you do that and tweet it to me, text it to me, |
0:56.2 | email it to me, whatever you want, I'm going to reply with a very special surprise. I think |
1:00.0 | a lot of you guys will really like. It is heavy, heavy data oriented. All right. So I appreciate |
1:04.1 | that. Thanks, guys. Enjoy the show. Launched Styla back in 2012 now has about 100 customers |
1:10.7 | paying three grand a month doing 300,000 |
1:12.4 | bucks per month in revenue up from about 170 grand per month just a year ago. They raised about |
1:16.0 | 4.5 million bucks burning call it in about 150 grand per month team of 45 people in Berlin |
1:21.8 | 15% annual churn now today though monthly net negative 2.5% turn as they drive expansion, paying about $25,000 |
1:29.8 | to acquire a new $3,000 a month customer, so less than a 12-month payback period. |
1:34.2 | A lot of their growth coming from trade shows, again, as they look to make, help marketers |
1:39.4 | really create a better experience on the websites, you know, started really in e-commerce, |
1:43.1 | now expanding to additional niches. |
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