173. SISSI FREEMAN (GRANADO) ~ Brazil's Beauty Legacy (the ~other~ BBL)
Perfume Room
Emma Vernon
4.9 • 618 Ratings
🗓️ 13 May 2025
⏱️ 53 minutes
🧾️ Download transcript
Summary
A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand’s uniquely Brazilian identity, its recent global fragrance boom, what it’s like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.
SOTD: The Body Shop Full Iris
FRAGS MENTIONED:
Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gardenia, Magnolia, Suzette, Folha Imperial, Folha de Laranjeira, Limão Taiti & Neroli; Robert Piguet Fracas, Dior Poison
JASMINE SMELL CLUB: jasminesmellclub.eventbrite.com
RSVP HERE FOR STELE FLORSTALGIA
Thanks to this month's sponsor Goldfield & Banks! Try Pacific Rock Flower on luckyscent.com (get 10% off w/ code perfumeroom10)
Transcript
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| 0:00.0 | Welcome to the perfume room. My scent of the day today is a little bit of a throwback. I am wearing none other than the body shop full iris. If you've been listening to this podcast for a while, you know this is one of my all-time |
| 0:23.9 | favorite affordable scents. |
| 0:25.9 | And unfortunately, we're going to have to pour one out as they no longer are in or delivered |
| 0:30.6 | to the U.S. market. |
| 0:32.3 | If you're an international listener, however, check if the body shop delivers to your country |
| 0:37.1 | because all of their fragrances, but especially the body shop delivers to your country because all of their |
| 0:38.1 | fragrances, but especially the full flowers line, is, in my opinion, one of the best value |
| 0:44.3 | collections out there. And within the collection, it should be no surprise that, of course, |
| 0:49.4 | I own a bottle of full iris. The name of the scent to me is a bit of a misnomer. It bears a strong resemblance to |
| 0:57.2 | something you would find in the eccentric molecules line, but I would say less of like molecule |
| 1:02.1 | 01 plus iris, which is like a true oris iris kind of solar floor and more of an eccentric |
| 1:09.0 | 01. It's a balanced juniper, cedary, isoey, super iris trifecta. |
| 1:16.3 | I absolutely love it. |
| 1:18.3 | And though you can't buy it stateside anymore, |
| 1:20.7 | I did purchase a 75-millimeter bottle for $45 two years ago, |
| 1:25.8 | which is a type of price that I do like to shout from the rooftops |
| 1:29.4 | and brag about to strangers on the street. |
| 1:31.8 | All this said, if you are in the U.S. and you're after an everyday affordable light skin |
| 1:36.6 | scent that does feel more in line with that sort of musky, chalky, tried-and-true, |
| 1:42.0 | sparkly iris profile, Granado's Iris Otolet is lovely. It's definitely |
| 1:47.1 | sheer, but very layerable and subtle. And for $80 and a 100 milliliter bottle, that is, in my opinion, |
| 1:55.9 | another steal. Two quick announcements. Number one, smell club tickets are now finally on sale. Thank you for your |
... |
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