#173: Lock In Sales this Memorial Day with These Expert Closing Techniques

Business Made Simple with Donald Miller

Business Made Simple

Entrepreneurship, Businessmadesimple, Marketing, 474622, Storybrand, Brand, Bms, Business, Story, Bmsu, Storytelling

4.8 • 2K Ratings

🗓️ 6 May 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techniques that resonate with your audience and inspire them to take action. As Memorial Day draws nearer, the pressure’s on to make sure that your holiday promotions don't just generate buzz, but bring in big profits. So what’s the best way to usher folks through the checkout line?

In this episode, we wrap up our 3-part series on crafting the perfect Memorial Day promotion. Returning to the podcast are producer Bobby Richards, Business Made Simple Certified Coach Jessica Miller, and StoryBrand Certified Guide Wes Gay. They are joined by special guest Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast. Together, they delve into the critical final phase of your Memorial Day offer: closing the sale. From creating a sense of urgency to offering extra value, you’ll learn top strategies for making sure your promotions not only draw attention but also drive sales. Tune in to make the most of your Memorial Day offers and convert those last-minute decisions into holiday revenue!

Clarify all your marketing and messaging talking points by creating your free Brandscript at Storybrand.com/sb7.

Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.

Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.

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0:00.0	You guys out there you don't see the smoke that's coming from the mics because these guys are on fire
0:09.0	Welcome to the Business Made Simple Podcast brought to you by the HubSpot Podcast Network.
0:13.5	I'm Podcast producer Bobby Richards sitting in for Donald Miller.
0:16.8	Now Memorial Day is almost here.
0:19.6	And if you didn't know, it's the second most popular shopping day next to Black Friday and like
0:24.4	many other business owners out there you might be heading into the season without
0:28.0	an irresistible offer for your customers. Well we don't want you to miss out on
0:31.7	this major start of summer revenue windfall, which is why we created this three-part series coaching you through the immediate steps that you can take right now to craft, lock in, and market your irresistible Memorial Day offer that customers can't pass up.
0:46.3	Today we're back again with Business Made Simple certified Coach Jessica Miller and Storybrand
0:50.6	certified guide West Gay,
0:52.5	as well as Head of Storybrand and host of the Marketing Made Simple
0:55.5	Podcast, Dr. J.J. Peterson,
0:58.0	all for this final part, part three of our series
1:00.6	centered around getting your messaging right and building an
1:03.4	effective sales funnel that works. So if you are struggling and unsure
1:07.3	around the marketing and messaging that you need to call your customers to action
1:11.1	so they buy into your irresistible Memorial Day offer, then you're
1:14.8	going to love today's episode.
1:17.0	Finding a service solution that helps you keep customers happy can feel impossible.
1:27.0	It's like trying to remember the name of that guy you literally just met at a networking event.
1:31.0	Pretty sure it was either Steve or Jim. Either way, HubSpot's all-new
1:35.5	Service Hub can help, at least with the service solution part. It brings service and success
	...

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